The Royal Trophy has announced today an extension of the tripartite charitable partnership with Ban Kru Noi and Au Bon Pain. The co-operation provides that admission tickets for the Europe versus Asia Golf Championship will continue to be made conveniently available for sale through twenty-eight Au Bon Pain outlets in Thailand with proceeds being donated to help the underprivileged children at Ban Kru Noi.

“We are all very fortunate to be able to participate in the beautiful sport of golf but we are also aware that many people in the world are a lot less fortunate. I know that I can speak on behalf of all of the players that participate in this fantastic continental golf event that it gives us great satisfaction to help children in need in the Kingdom of Thailand,” said the legendary Seve Ballesteros who has captained the European Team at the Royal Trophy for the past two years.

The co-operation brings together Royal Trophy promoters Entertainment Group Limited, leading bakery cafe chain Au Bon Pain and the charity organization Ban Kru Noi which has, over the past twenty seven years, helped underprivileged children have the gift of education.

“All of our staff members at Au Bon Pain in Thailand are very pleased to support Ban Kru Noi. The help they provide to the underprivileged children is fantastic and I have been there myself and seen it with my own eyes. It is truly touching to see how this organization takes children that are in real need of help and give them a chance in life - a very meaningful undertaking. We are also delighted to continue to partner with the Royal Trophy and make admission tickets to this major Championship readily available to the fans at our multiple Cafes,” said Au Bon Pain Thailand’s Group Managing Director, Nadim Xavier Salhani.

Admission tickets for the Royal Trophy 2008 will be on sale in October. Fans that purchase tickets at Au Bon Pain outlets can be certain that the revenue generated will be put to great use at Ban Kru Noi. Au Bon Pain also has plans to offer exciting golf related games at their outlets during the period leading up to the Royal Trophy which is scheduled to take place in early 2008.

“This is a great co-operation between the Royal Trophy, Au Bon Pain and Ban Kru Noi and it is a real pleasure to be able to help the children,” said Lincoln Venancio, Managing Director of tournament owner Entertainment Group Limited.

“I sincerely believe that the Royal Trophy will make a similar impact in Asian golf to that which the Ryder Cup made in Europe in the 1980s. We are delighted with the great success of the first two years of the Event and making a contribution to the children is a tremendous bonus. We are truly honored that the perpetual Royal Trophy was so graciously donated by His Majesty The King and I am certain that this great Event has a very bright future,” added the 5-time Major winner Ballesteros.

The Royal Trophy brings together some of the very best professional golfers from Europe and Asia to compete for the pride and honor of their respective continents. The Championship will be staged for the third time in Thailand in early 2008 with specific dates to be announced in the near future.