SEVE SETS SIGHTS ON ROYAL
TROPHY REPEAT
22nd
August, 2006

The Continental pride and passion will be at
stake when Seve Ballesteros returns to Thailand to spearhead Europe's
bid to retain the Royal Trophy from January 12-14, 2007.
The Spanish great, a driving force behind the
creation of the Royal Trophy, has confirmed that he will once
more act as non-playing captain of the European Team in the match
play extravaganza against a team comprised of Asia's leading golfers.
Bangkok's acclaimed Amata Spring Country Club
will continue to be the host venue of the three-day showpiece
billed as the 'Battle of the Continents'.
"I am very honoured to captain the European
Team for the second edition of the Royal Trophy. Representing
the European people is a great responsibility and I accept it
with great pride," said Ballesteros, who skippered Europe
to a 9-7 victory in the inaugural edition of the Royal Trophy
in January 2006 which attracted final-day galleries of more than
11,000.
"It's great for me to see Europe and Asia,
two continents of tremendous cultural diversity and history, coming
together for the Tournament."
"We made history with the inaugural Royal
Trophy. It was a very special Tournament and I am confident that
the Royal Trophy will grow into one of the world's great sporting
competitions," predicted five-time Major champion Ballesteros,
a stalwart of Europe's Ryder Cup set-up for the best part of two
decades.
Like the Ryder Cup (a match play event between
Europe and the United States), the Royal Trophy uses three different
formats - foursomes (alternate shot) on the opening day followed
by four-ball on day two and singles on the last day.
"There was an electrifying atmosphere throughout
this year's Royal Trophy and I'm certain we'll see even greater
enthusiasm in 2007," added Ballesteros, whose triumphant
Team included British greats Nick Faldo and Ian Woosnam as well
as David Howell, Henrik Stenson, Thomas Bjorn and Paul McGinley.
Organisers confirmed that the Asian Captain
will be named at a later date. Masahiro Kuramoto, one of Japan's
most decorated golfers, undertook the task for the first Royal
Trophy, leading a talented and truly "Asia representative"
Team made up of two Thais, two Indians, two Japanese, a Chinese
and a Korean.
Following the first Royal Trophy, Kuramoto was
bullish about the way in which Asia will embrace the Event going
forward. He said: "Our Asian region is very large and has
a population of over three billion people. We will always have
players from many great Asian nations and I think that all of
these countries coming together to represent Asia is very, very
special."
The prestige of the Royal Trophy is greatly
heightened by the support of His Majesty King Bhumibol Adulyadej
who graciously donated the Royal Trophy as the principle award
for the competition. This Royal donation took place in the very
year in which the people of Thailand celebrated His Majesty's
60th Anniversary of Accession to the Throne. The second edition
of the Royal Trophy will be the first major event held in Thailand
commemorating His Majesty the King's 80th birthday.
"We are very thankful to His Majesty the
King for graciously donating the splendid perpetual Royal Trophy
for the competition which will, with no doubt, become a great
symbol in the world of golf and sport," added the legendary
Ballesteros.
Meanwhile, Heineken have confirmed the extention
of their Premier Sponsorship of the Royal Trophy.

"We are delighted to extend and continue
our sponsorship of the Royal Trophy. Heineken and the Royal Trophy
have a lot in common - whether it be our love of the great game
of golf, a passion that we also share with our consumers, or our
desire to be the best at what we do," said Mr. Panya Pongtanya,
General Manager of Thai Asia Pacific Brewery.
He added: "It is particularly meaningful
that this prestigious Event is being staged in Thailand - the
Asian country in which Heineken, Europe's favourite premium beer,
also has the largest following of loyal consumers."
Also extending their sponsorship and joining
the stable of blue-chip sponsors of the second edition of the
Royal Trophy are Siam Commercial Bank. "We are very pleased
to support such a prestigious golfing event which brings together
the two great continents of Asia and Europe in the year in which
our Bank celebrates its 100th Anniversary," said Mr. Sirichai
Sombutsiri, Senior Executive Vice President of Siam Commercial
Bank.
This year's inaugural Royal Trophy greatly surpassed
expectations, both in terms of the excitement and the quality
of play on the course and the astounding public support.

Blessed with wonderful weather, the two star-studded
Teams served up a feast of golf. Europe took the early initiative
and held a seemingly commanding lead going into the final-day
singles. But the Asian Team fought back courageously, only to
be narrowly edged out with Swede Stenson having the distinction
of snaring the winning point.
"We were delighted to receive such rave
reviews for the first Royal Trophy. The appetite of the players
and fans, in Asia and Europe, has been whetted and we're all looking
forward to an even more memorable week of golf at the wonderful
Amata Spring course next January," said Lincoln Venancio,
Managing Director of tournament owner Entertainment Group.
The Royal Trophy will be held on January 12-14,
2007 at Thailand's world-class private club, Amata Spring Country
Club. Sponsors of the Tournament include Heineken, Tourism Authority
of Thailand and Siam Commercial Bank. For further Tournament information,
please call +662 651 9499 or visit the official website www.TheRoyalTrophy.com.
The Royal Trophy is owned/organized by Entertainment Group Limited
and Amen Corner.
For further information, please contact:
Thailand
Tel:+662 651 9499
Fax:+662 651 9498
Hong Kong
Tel:+852 2834 0060
Fax:+852 2838 8593
Main Contact
Ms Doris Chang
Mobile : +66 4693 9392 (Thailand mobile)
Mobile : +852 9046 2571 (Hong Kong mobile)
Mobile : +86 1314 385 6700 (China mobile)
email: doris@eg-rt.com
Other Contacts
Thailand
Ms Kipple Chan
Mobile : +66 6077 7022 (Thailand mobile)
Mobile : +852 9192 6404 (Hong Kong mobile)
email: kipple@eg-rt.com
Ms Robecta Yeung
Mobile: +66 4090 2994 (Thailand mobile)
email: robecta@eg-rt.com
Taiwan
Ms Emma Lin
Mobile: +886 930 907 669 (Taiwan mobile)
email: emmalin@eg-rt.com